Its user interface includes a workflow that lets you see all the top search results you select and scroll through them all at once, without compiling them into a spreadsheet. It also has over 500 charts and 12 data points that you can use to help inform your SEO audits. The MST SERP Counter Chrome Extension is a very easy way to identify how your page is ranking in the SERP (if at all). All you do is install the extension, load up a SERP, and it will add numbers to the left-hand side automatically.

However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.

• At this stage of the audit, the goal is to spot a few quick SEO tweaks on pages where the keywords are ranking between 3-8.
• SEO audits, whether completed in-house or externally with an agency, are often worth it.
• The best level of SEO audit for your needs depends on your goals, budget, and website complexity.
• We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
• Assess your content quality by examining factors like comprehensiveness, originality, readability, and engagement metrics.

Analyze the Keywords Your Pages Currently Rank For

It identifies issues that impact visibility, rankings, and user experience. An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors. An SEO audit is a comprehensive evaluation of a site’s technical setup, on-page elements, and off-page factors to identify issues that may hinder its visibility in search engine results. An SEO audit involves assessing key aspects such as crawlability, indexability, keyword performance, content quality, page speed, and backlink profiles. Performing an SEO audit regularly is essential to maintaining a healthy, search-optimized website that follows industry best practices and aligns with evolving search engine algorithms.

Tools like Google Search Console, Rank Tracker, and Ubersuggest show you where you’re ranking, what queries are driving traffic, and where you’re falling short. Content quality is more important than ever, especially with Google’s increased focus on E-E-A-T. Use tools like Surfer SEO or ClearScope to analyze how well your content stacks up against top-ranking pages.

Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates. You’ll need to use a tool like our FREE Google Keyword Planner Tool to find high-performing keywords in your industry or niche. These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. Just think, if two companies sold similar items online, and one site was secure while the other wasn’t, wouldn’t you feel better entering your credit card information into the secure site?

Accelerate your SEO performance and get a higher return from search with our free SEO Checker

At a page level, if you want search engines to index a URL, it generally needs to return a 200 HTTP response status code. A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time.

Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations. It should cover both structural and content components affecting your SEO visibility.

After auditing your backlinks, you can develop a plan on how to incorporate these tactics to best your competitors. Indexation issues often stem from problems with crawling and SEO Anomaly rendering. Under-indexed sites may require updates to meta tags or content to boost relevancy and convince Google of their value.

Best SEO audit tool for beginners

Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.